Questionnaire Design for Web, Mobile Web and Mixed-Mode Surveys - Online

This online course on questionnaire design, explores question wording issues and the questionnaire as a whole with a focus on web surveys and mobile-friendly web surveys. The course is full of practical advice. It also provides tips for anyone moving from interviewer-administered surveys to web surveys. Mirroring in-person training, there course will be interactive. There will also be 6 small group workshops to facilitate putting the course concepts into practice.

Questionnaire Design

Getting started with a new questionnaire
Trade-offs – short and simple versus clear
Four cognitive stages a respondent goes through in answering a survey question
Solutions to ambiguous term, understanding recall error and reducing question sensitivity
Question wording guidelines - This about the do's and don'ts of writing survey questions for any context.
Workshop 1 - Critiquing a survey question
Some additional issues with factual questions
Highlights from mini appendix: Demographic questions are always the most difficult to write
Workshop 2 - Writing a survey question
Mini appendix on actual versus usual behaviour
Highlights from mini appendix on some additional issues with subjective questions
Know the deeper issues with open and closed questions
Problematic question formats to be aware of or avoid (agree / disagree)
Mini appendix on other problematic formats (satisfaction, tick all that apply, ranking and hypothetical questions)
Web surveys

Don't rely on web survey software templates
Workshop 3 - Critiquing web survey software templates
Modes of quantitative data collection

Modes of quatitative data collection: Mixing modes
Modes of quantitative data collection: Overall mode differences (the obvious ones)
Mini Appendix on mode effects due to satisficing
Workshop 4 - Interpreting data from a mixed mode experiment
Back to web surveys

Determining the web survey itself
Day 2 appendix - 8 question testing methods for web surveys
The special things that web surveys can do, but should we?
Visual versus not visual
Mini appendix on tips for paper self-completion
Workshop 5 - Visual problems
Web surveys for mobile phones - earlier evidence, current thinking
Highlights from mini appendix on data collection differences: What should you do?
Mini appendix on "push to web"
Back to questionnaire design

Examples of question revisions based on testing results
Workshop 6 - Revising survey questions
Highlights from mini appendix on extra tasks on mobile phones 
By the end of the course participants will:

Have greater questionnaire design skills in general and the ability to critique existing web survey software templates
Have the ability to create effective web survey questionnaires as well as mobile-friendly ones
Have better knowledge about questionnaire-related mode differences and effects
This course is for anyone interested in questionnaire design for web and mobile web surveys. Ideally participants need some familiarity with surveys and questionnaire design.

Preparatory Reading (desirable):

https://web.stanford.edu/dept/communication/faculty/krosnick/docs/2009/2009_handbook_krosnick.pdf

https://www.gesis.org/fileadmin/admin/Dateikatalog/pdf/guidelines/mixed_device_mobile_web_surveys_beuthner_2021.pdf

PLEASE NOTE THIS COURSE IS TAUGHT OVER THREE DAYS (10:00-15:00), AND EQUATES TO TWO TEACHING DAYS FOR PAYMENT PURPOSES.