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Questionnaire Design for Mixed-Mode, Web and Mobile Web Surveys - Online

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Course Information

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In this live online course, learn about questionnaire design in the context of different modes of data collection. Explore question wording issues, the questionnaire as a whole and visual concerns when moving from interviewer-administered to web survey, when creating a web survey in general and when facing the questionnaire design challenges in creating mobile-friendly web surveys. Mirroring in-person training this will be an interactive course and will also have workshops throughout.

The course covers:

  • The push towards mixed mode, web and mobile web surveys
  • Questionnaire design revision - Getting started, trade-offs, general guidelines, beware of certain question formats
  • Question design solutions for comprehension issues - Appendix for memory and sensitivity issues
  • Don't rely on survey templates
  • Mixing modes of data collection, some overall mode differences, mode effects by question content and format
  • From interview survey to web survey
  • Web survey questionnaire requirements and options, web surveys can include . . . but should we?, importance of visual layout, unexpected issues with HTML formats
  • Push to web
  • Questionnaires for mobile web surveys - earlier evidence, later findings, current thinking on making a questionnaire mobile-friendly

By the end of the course participants will:

  • Have better knowledge about questionnaire-related mode differences and effects
  • Have the skill to change an existing interviewer-administered questionnaire to a web survey
  • Have the ability to create effective web survey questionnaires as well as mobile-friendly ones
  • Have greater questionnaire design skills in general and the ability to critique existing survey templates

This course is for anyone involved in mixed-mode, web and/or mobile web surveys.  Participants need familiarity with surveys and questionnaire design.

 

Course Code

NCRMQDONLINE

Course Leader

Dr Pamela Campanelli
Course Description

Programme

DAY 1 (16 APRIL)

12.00-12.20  Introductions

12.20-12.40  The push towards mixed mode, web and mobile web surveys and course overview

12.40-13.00  Questionnaire design revision - Getting started, trade-offs, general guidelines

13.00-13.10  Break

13.10-13.30  Getting started, trade-offs, general guidelines (continued)

13.30-14.05  Workshop 1

14.05-14.15  Break

14.15-15.00  Questionnaire design revision - Beware of certain question formats

15.00-15.10  Question design solutions for comprehension issues - Appendix for memory and sensitivity issues

15.10-15.20  Break

15.20-16.00  Don't rely on survey templates

16.00-16.30  Workshop 2

DAY 2 (17 APRIL)

12.00-12.10  Mixing modes of data collection

12.10-13.00  Some overall mode differences; Mode effects by question content and format

13.00-13.10  Break

13.10-13.40  Mode differences (continued)

13.40-14.10  From interview survey to web survey

14.10-14.20  Break

14.20-14.40  From interview survey to web survey (continued)

14.40-15.20  Workshop 3

15.20-15.30  Break

15.30-15.55  Web survey questionnaire requirements and options

15.55-16.20  Web surveys can include . . . But should we?

16.20-16.30  Importance of visual layout for web survey

DAY 3 (18 APRIL)

12.00-12.20  Importance of visual layout for web surveys

12.20-12.45  Workshop 4

12.45-13.00  Issues with HTML formats

13.00-13.10  Break

13.10-13.15  Issues with HTML formats (continued)

13.15-13.30  Workshop 5

13.30-13.50  More tips on web surveys

13.50-14.00  Push to web

14.00-14.10  Break

14.10-15.20  Questionnaires for mobile web surveys - earlier evidence, later findings, current thinking on making a questionnaire mobile-friendly

15.20-15.30  Break

15.30-16.30  Questionnaires for mobile web surveys (continued)

StartEndPlaces LeftCourse Fee 
16/04/202418/04/20240[Read More]

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