A systematic approach to understanding trade-offs when designing & remodeling social surveys
In this online course, we outline a comprehensive framework for understanding the trade-offs involved in designing and remodelling social surveys. Our framework is rooted in the Total Survey Error and Total Survey Quality approaches, balancing the need to reduce sources of error against the constraints of a project, time and costs. Through real-life examples and case studies, we discuss the advantages and disadvantages of different research designs, with a focus on mixed-mode surveys, and the key steps involved in making informed decisions and remodelling surveys.
This course is for anyone involved in the design of survey research and will be particularly relevant for those who are running an existing survey and exploring alternative modes of data collection.
Shane Howe and Eva Aizpurua