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Gathering and analysing social media data from Twitter and YouTube

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Course Information

NCRM

This course introduces free Windows-based software for collecting tweets and for downloading the sets of comments on YouTube videos. It also describes a range of keyword, network and graphical methods to analyse the data for social science research purposes, as supported by the software. This is a small scale style of big data research. The course includes a brief discussion of ethical and practical issues associated with social media data analysis. The practical sessions give an introduction to the free program, with supporting documentation for those wishing to become advanced users.

Objectives

Introduce methods to gather and analyse social media data, with a focus on Twitter and YouTube comments.

Learn how to use the free Windows-based social media data analysis and gathering software Webometric Analyst.

Prerequisites

Participants should have at least basic knowledge of social media sites, including both Twitter and YouTube, and basic familiarity with Windows.

The course is designed for social science and humanities researchers that would like to learn new methods to gather and analyse social media data, or that need to create corpora of social media data to research.

Recommended Reading

Wilkinson, D. & Thelwall, M. (2012). Trending Twitter topics in English: An international comparison. Journal of the American Society for Information Science and Technology, 63(8), 1631-1646.

Thelwall, M., Sud, P., & Vis, F. (2012). Commenting on YouTube videos: From Guatemalan rock to El Big Bang. Journal of the American Society for Information Science and Technology, 63(3), 616–629.

PROGRAMME

9.45 – 10:00 Registration

10:00– 11:00 Lecture 1

11:00 – 11:30 Coffee/tea

11:30 – 13:15 Practical 1

13:15 – 14:15 Lunch

14:15 – 15:15 Lecture 2

15:15 – 15:45 Coffee/tea

15:45 – 17:30 Practical 2

Course Code

NCRMGASM

Course Date

14th June 2017

Course Leader

Prof Mike Thelwall

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